MUMBAI: An evening to celebrate music and people, Bestseller India, the parent company of VERO MODA, JACK & JONES and ONLY celebrated the 5th installment of its ALL STAR JAMM last night at in Mumbai. The event is to present new and upcoming artists and promote art and music to professionals, musicians, artist’s on a creative platform, creating an evening of networking and appreciation of music.
The hallmark of the event was the euphoria and contagious enthusiasm amongst the crowd. This being the 5th edition, the event saw a surge in the number of people who made the event grand and memorable. The event brought together live performances by Pratichee Mohapatra, Aazin Printer and Tara D’Souza. Pratichee was a livewire and kept the crowd grooving to her tunes.
The crowd had an eclectic mix of guests including VJ Yudi, Chang, Manasi Scott, Ankur Tewari, Satyadeep Mishra, Sameer Malhotra and many more. An impressive 500 people turned up for the evening, making it a huge success.
A monthly affair, ALL STAR JAMM is increasingly becoming a property music enthusiasts look forward to every month. Known for its varied collection and targets consumers who are brand conscious, stylish and funky, BESTSELLER believes this is a novel way to strike a chord with their target audience – an initiative in a retail space that has proved successful!
Adds Arrtee Zutshii, Marketing & PR head for JACK & JONES, VERO MODA & ONLY, “This entire concept started with trying something new for the store and the brands and looks like this is becoming a rage month after month. With the kind of artists who want to associate with us, it just makes us feel proud of what we have collectively developed.”
The event is conceptualized by Sameer Malhotra (Daddy) and Harshad Chavan of Cream Events, Budweiser was the alcohol partner for the evening.