MUMBAI: Studio One Media, Inc. today announced that its wholly owned subsidiary AfterMaster Audio Labs, Inc. has partnered with BETA Records to introduce “ProMasterHD,” a new online prosumer version of its award winning AfterMaster HD Audio mastering technology. AfterMaster is a revolutionary mastering technology designed for use in the post production of professional audio recordings in music, television, radio and film. The proprietary AfterMaster process dramatically increases the actual loudness of audio recordings while delivering unprecedented clarity, depth and imaging over traditional mastering technologies. AfterMaster and BETA hope to gain a foothold with ProMasterHD in the vast independent music industry, where millions of diverse musical compositions are created every month around the world.
For the first time, ProMasterHD will allow music creators worldwide to achieve a loudness, clarity and presence in their music which has not been available through traditional online mastering services, at an affordable $75 per song. The ProMasterHD service will launch on July 15, through an online platform hosted by BETA Records at www.promasterHD.com and will be accessible for use on all genres of music worldwide. ProMasterHD can also be used to make songs that have already been mastered, sound even better.
“This is an exciting milestone in the development and commercialization of our AfterMaster HD Audio mastering technology,” stated AfterMaster co-founder and CEO, Larry Ryckman. “We believe that we can achieve a presence in the online mastering market with ProMasterHD by combining a low price-point with a superior final product utilizing our new state of the art AfterMaster HD Audio technology. The BETA partnership provides us with the creation and hosting of the ProMasterHD online platform as well as immediate exposure through BETA’s national TV show and thousands of member-artists.”
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The underlying AfterMaster technology used for ProMasterHD was created through a multi-year, multi-million dollar development effort led by music engineering legend, Shelly Yakus (U2, Tom Petty, Madonna, John Lennon) and is rapidly gaining wide acceptance. AfterMaster has already been used on music by dozens of top artists including Lady Gaga, Janet Jackson and most recently on Kerli’s #1 Billboard Dance hit, “Army Of Love.”
“The new prosumer version of our AfterMaster technology will now allow anyone to have access to the same technology that we use in the studio professionally with top artists, with an ease and affordable price point,” stated AfterMaster co-founder and Sr. VP of Audio Engineering, Shelly Yakus. “The low cost of ProMasterHD now puts professional mastering results in reach of up and coming artists and anyone who is creating music worldwide and will make their music sound finished, important and competitive.”
“We are in the final stages of integrating the technology into our music community of 80,000+ artists. This is going to revolutionize the way music is finalized for online distribution, especially for the do-it-yourself artist that normally leaves out the all-so-important mastering step because of cost. We are convinced that an extra $75 spent to make a song louder, richer, and have more presence is a bargain when hundreds of hours have already been invested,” states Chris Honetschlaeger, President and Co-Founder of BETA Records. BETA will also be processing all of the current TV and Online Shows’ audio using ProMasterHD. “We have a million viewers of BETA content each week that want to experience the best in sound from their favorite artist.”
