MUMBAI: AARP and Concord Music Group have teamed up to create a new multi-media, online resource designed to help adults find the music they love in the digital age. AARP Internet Radio, a free music player provided by Slacker, features 18 free streaming channels of handpicked music catering to the musical tastes of Americans age 50+ and is the initiative’s centerpiece. Its aim: to make enjoying music intuitive and fun—especially for people who have been largely underserved by conventional music sources.
“AARP and Concord Music are uniquely positioned to help adults connect with the artists they love and become engaged in the online community of music,” said Hugh Delehanty, senior vice president of AARP’s media properties. “Our internet radio is easy to use and makes new resources available to people who may not be used to getting their music online, as well as those who already are.”
“Finding new music and even old favorites has become more complicated and difficult for so many people,” stated Concord Music Group president and CEO, Glen Barros. “AARP is a trusted source of information and guidance. Working closely with them, we aim to help adults across the country reconnect with the enjoyment of music and the artists who create it.”
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Launching today on www.aarp.org, the music player’s channels include an array of genres featuring rock, blues, jazz, classical, R&B, coffeehouse, classic rock, oldies, country and vocals standards, just to name a few. Users seeking music from up-and-coming artists can check out the ‘Fresh Sounds’ channel providing the best of what’s new in popular music. AARP Internet Radio also features a dedicated channel highlighting the music of one particular artist, which will change from month to month. The ‘Artist’ channel is currently streaming the music of legendary songwriter Paul Simon and AARP will also unveil new channels in the coming weeks and months, including a ‘Members Choice’ channel, which will allow AARP members to serve as guest DJs.
Visitors to the AARP website can open AARP Internet Radio in a separate window displaying the music player and a list of stations to choose from. Users will have the option to play, pause or skip songs, and easily change stations. In addition, the simplified radio player from Slacker (recently selected as PC Magazine’s best streaming radio provider) allows users to multi-task, letting them stream their favorite station while working or playing online. In the future, AARP plans to make the music player available via AARP mobile apps on portable devices such as smartphones and tablets.
In addition to the music player, AARP is also enhancing editorial content on a new AARP online music page www.aarp.org/music. Drawing from sources across the music industry, this new portal offers a collection of informative music news, reviews, artist interviews, and how-to’s specifically designed for grown-up music lovers. Registered users of www.aarp.org will have the added benefit of access to the site’s music community chat room, where they can connect with music fans from around the country.
