MUMBAI: 94.3 Radio One in Pune had more than just one reason to celebrate. Even as the station was gearing up to celebrate it’s 4th anniversary came the news trickling in that as per the RAM Sweeps II (week 6 – 13 2012), the station was No. 2 in the city
Radio One has been at the forefront of exciting programming initiatives in the city, with the pioneering Play Your Music Day (PYMD), exclusive Unpluggeds with superstars like Asha Bhonsle, Shankar Ehsaan and Loy, Shaan, Sunidhi Chauhan among others, exclusive concerts with artists like Pritam, Jagjit Singh, Shubha Mudgal and Kailash Kher from amongst a long list of music world luminaries.
The station also has ridden on it’s popularity by roping in prestigious clients like Uninor, Vodafone, Idea, DSK Toyota, C T Pundole, LG Mahindra and many more.
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Sabina Sanghvi, Station Head Pune said, “More than being No.2 in RAM, we think of ourselves as a differentiated No.1 in the market. We’re the only 100% Hindi station in Pune, and that’s the reason we appeal to a more cosmopolitan audience – the one that advertisers covet. Four years after out launch, we have decided to up our rates by 30%. Clients who have been served well by the station understand the value of what we bring to the table, and have been supportive of our stance”
