MUMBAI: This Father’s Day, 94.3 MY FM is offering a special opportunity for its listeners across 7 stations of Ahmedabad, Bhopal, Chandigarh, Indore, Jaipur, Nagpur and Raipur to treat their fathers in a royal way. The activity titled 5 Star Papa is inviting participants to send in their opinion on what makes their Fathers the perfect 5 Star Papa.
Entries are being invited through sms from participants in each city, which will then be screened. The best responses would get shortlisted and then the city will vote for the winning response. In each city 7 winners would be selected who will then be treated to an ultimate luxury experience. MY FM has planned to take the winners of 5 Star Papa along with their families in a luxurious car to a 5 Star Hotel for Dinner.
The activity will get activated 360 degree, which includes various on-air & off-air elements targeting at listeners including promos, sms, print ads, one-on-one engagement with listeners at key touch points by OB RJs, promotion on social networking sites and My FM website. This will take place over a period of 10 days.
Commenting on the Activity, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar) says A Father is an important person in our life and Fathers Day is a special occasion to celebrate their presence. We received an overwhelming response from our listeners on our Mother’s Day promotions and hence have planned 5 Star Papa activity to give our listeners the opportunity to do something special for their fathers.