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MUMBAI: 94.3 MY FM, the Bhaskar Group radio station, on the occasion of World AIDS Day, organized a number of on-ground and on-air activities in all its station spreading awareness about the fatal disease.
The channel ran awareness capsules throughout the day to help its listeners acquire more knowledge to fight the disease. The channel also aired sound bytes of celebrities and noted personalities, who work for the cause. In a gesture that showed 94.3 MY FM`s emotional connect with its listeners, the radio channel`s RJs went on the streets and distributed red ribbons in support of the cause. The idea was not just to spread awareness about the cause and precautions of the fatal disease, but to openly stand together with people as a team, against it.
94.3 MY FM organized `MY FM, MY MARATHON`, a public involvement activity that had people of all ages participating in full swing in a 10 km long marathon. The activity aimed at bringing people from all ages, genders, castes and religions together to stand as a cohesive force and spread the message against AIDS.
Says, Harrish M. Bhatia, Business Head, 94.3 MY FM, “It is our responsibility as the voice of the people to spread awareness about the disease so that people take more responsibility and work against the fatal disease. 94.3 MY FM has always kept listeners` benefit at the forefront and will continue to work towards it.”
Says, Viplove Gupte, National Programming Head, 94.3 MY FM, “AIDS is one of the most prevalent and feared diseases across the country. Having a good reach in our markets, we decided to use our prowess towards a greater cause of informing and rallying people to fight the disease.”
