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Mumbai: 94.3 MY FM, the Bhaskar Group radio station, completed 100 days of fun and music in the city of Ahmedabad on October 28, 2007. The radio station that has been No.1 from the day one of its launch in Ahmedabad, celebrated the 100 day anniversary with a fun-filled musical extravaganza.
The station kicked off celebrations on 27th night, with a countdown of back-to-back on-demand songs. As the celebratory moment of 12 midnight approached, all RJs had their hands full, taking phone call requests and messages from listeners, which poured in huge numbers. One after the other, the radio station churned out songs requested by listeners and the 24-hour long on-demand show that consummated on 28th night was Ahmedabad`s first brush with such a marathon musical arrangement.
This was also the first occasion when Ahmedabad heard RJs live all night. 94.3 MY FM RJs were hosting the celebrations alone, in pairs and in teams and playing songs from all eras – from the early 80s to the late 90s and from early 2000 to the current hits of Bollywood.
The musical marathon ended with an exclamation mark in the form of another on-demand show `My Mehfil`. Being the only ghazal playing channel in the region, it was only fitting that 94.3 MY FM gave its listeners what no other channel gives. The listeners were ecstatic, knowing that they could call and demand/dedicate any timeless classic they wished.
Said, Harrish M. Bhatia, Business Head, 94.3 MY FM, “Ahmedabad has been an amazing experience for us and our listeners love us. We appreciate the response that we receive from the city and its people – both listeners and advertisers.”
Says, Viplove Gupte, National Programming Head, 94.3 MY FM, “Ahmedabad is a young and vibrant city and so the connect with the place is automatic. We constantly work hard to give our listeners exciting stuff to listen to, and our listeners respond positively to all our efforts.”
