MUMBAI: 94.3 MY FM has launched a campaign highlighting its position as the station closest to its listeners’ hearts. The campaign, with a punch line of We’re number one in everyone’s hearts…, throws light on the highly differentiated content created by MY FM to cater to all segments amongst its listeners and is targeted at the advertising fraternity. The campaign which is already in progress is a 360 degree campaign with extensive presence in print, radio, direct marketing, and collateral advertising.
94.3 MY FM, which has broken several records in the Indian radio space and also garnered international attention, has shown excellent growth in its markets beating much of the competition owing to its highly effective programming. MY FM has developed extremely well researched and differentiated content offerings for the varied segments of listeners tuned in at different day parts. The radio station offers the most extensive bouquet of programs on the airwaves in its markets and the newly launched campaign is aimed at highlighting MY FM’s strong emotional connect and loyalty amongst its listeners. The campaign also derives its essence from the strong Jiyo Dil Se philosophy that the brand has adopted that has allowed it to maintain an excellent rapport with its listeners.
The highlights of MY FM’s programming are visible in the wonderful line-up of shows that are offered especially in its weekend programs with shows like â€?Chhota RJ’, â€?Shaam-E-Ghazal’, â€?MY Icons’ and regional Music Shows targeted at each specific segment of listeners. Other special offerings include â€?International Music Hour’ on Fridays at midnight, women’s daily called â€?16 Always’ and morning and evening drive time shows, â€?Salaam City’ and â€?Happy Evenings’ respectively, with high listener engagement. The campaign, which is targeted at the advertisers and media buyers, gives out a clear message about advantage of unique shows offering an unparallel opportunity to advertisers to address specific audiences.
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Commenting on the new Campaign, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says 94.3 MY FM has always prided itself in its philosophy of Jiyo Dil Se and it is because of this that we have secured the number one position in our listeners heart. MY FM’s connect with its listeners is of a much higher emotional value and we don’t base our performance on mere numbers. This campaign is aimed at highlighting our wide variety of offerings for our listeners and the opportunities available for advertisers to connect with this wide base of target audience….
