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MUMBAI:94.3 MY FM, the Bhaskar Group radio station, has added yet another Indian city to its elaborate list of success stories. After being declared the fastest growing radio brand in Ahmedabad, Chandigarh, Jaipur, Indore and Bhopal, 94.3 MY FM has now emerged as the fastest growing radio channel in Surat too, within just three months of its launch, according to the market research conducted by AC Nielsen in November `07. he radio channel is very popular among people of all segments and age groups, as suggested by the highest Top of Mind (TOM) brand recall among the city`s listeners. At the unaided level, 3 out of every 5 people are aware of 94.3 MY FM`s presence in their region, which goes to show the reach of the channel within just three of its launch. The radio channel has an astounding 85% last week listener ship, which demonstrates the high volume of listeners that tune in to the channel. Also, according to the study, one-third of last night`s shows were clearly recalled by all listeners. This clearly demonstrates the popularity of the channel`s music and content.
Before Surat, 94.3 MY FM was declared the No.1 Radio Station in Jaipur and the fastest growing radio brand in the region – the radio channel with the highest unaided brand recall (above 70% in most stations surveyed) and a very high share of listener ship among the young and the up market listeners.
Says, Harrish M. Bhatia, Business Head, 94.3 MY FM, “Our channels have been growing from strength to strength and winning hearts and popularity across the country. Already, the fastest growing brand in the radio space, 94.3 MY FM has proved its strength as one of the biggest radio networks in the country.”
Says, Viplove Gupte, National Programming Head, 94.3 MY FM, “Our channel has been growing fast and capturing hearts all over. Such success all across the country clearly goes to show our expertise and in-depth study of all our markets. We make a lot of efforts to connect with our listeners and we are glad that our hard work is paying off.”
