MUMBAI: It was the month of August, 2007 when 94.3 MY FM ventured in the city of Ajmer with its new edition of interactive radio station that could transmit the vibe of the city. Three years from the day, we are proud to announce completion of a splendid third innings. 94.3 MY FM, Ajmer today celebrated its third anniversary in the city with the launch of its campaign â€?Koshish Dil Se’.
In its third edition of operations MY FM, Ajmer is proud to introduce its latest social endeavor-Koshish Dil Se!. A concept that has won many accolades from the listeners, Koshish Dil Se is an inspirational crusade for the residents of Ajmer, 94.3 My FM is all set to spread its philosophy of Jiyo Dil Se A triple bonus project, Koshish Dil Se is an initiative under MY FM’s CSR programme.
Spreading the joy of this occasion MY FM is proud to bring an evolutionary programme under the tutelage of Koshish Dil Se. The concept which is an assortment of social reformation, is divided into three parts Muskaan, Armaani Ka Aasmaan & Jiyo Dil Se Family.
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A consortium of thoughtful efforts to help the needy the three sub divisions will focus on:
Muskaan- a pledge to bring about similes on the faces of the under privileged kids and adults of the city, the programme is focused towards providing the basic necessary amenities to the ones in need. The project caters to the food, health and education bit of the two segments.
ARMAANO KA AASMAAN – A workshop of the ones who are specially enabled this segment is a colorful effort to paint the soundless world of the deaf and dumb section of the society.
JIYO DIL SE FAMILY – 94.3 MY FM, has continuously tried to spread its philosophy of Jiyo Dil Se! through its actions. With a dedicated loyalty base Jiyo Dil Se Family is a unique concept which will recognize three generations of a family that adhere to this philosophy in their daily life.
The activities undertaken as part of 94.3 MY FM social programmes are focused on bringing smiles to people’s faces through these special occasions. The radio station as an ode to its philosophy will be driving towards the goal of encompassing majority of the society into its spirit of Jiyo Dil Se throughout the year.
Commenting on the initiative, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says With the Ajmer station turning three we have tried to bring the best amalgation of social and fun element to celebrate this joyous occasion. The motto of this fresh concept is to give back a little to the society and show them how to live Jiyo Dil Se! It’s heartwarming to see the spirit of these people and through the â€?Koshsih Dil Se!’ initiative; we are planning to really make a difference….
