MUMBAI: Chai, coffee, aloo paratha, bun maska are now served hot along with a mix of hit gaanas from every zamana each Friday morning to the listeners of Mumbai’s most favorite radio station 92.7 BIG FM. Known to offer innovative, clutter breaking and highly engaging programming mix, 92.7 BIG FM does it again as it takes its breakfast show â€?927 Ki Laughter Local’ every Friday to an iconic breakfast joint in the city, where its star breakfast jock RJ Vrajesh Hirjee interacts with the customers as well as the owner and staff on interesting stories of the restaurant
The station, 92.7 BIG FM takes its breakfast show outside the studio to the most popular breakfast places in the city. The show reviews the restaurants and caf?©s in Mumbai and talks about its cultural links with the city of Mumbai. The show also gives bytes from the restaurant staff. RJ Vrajesh, known for his jokes and gags goes live and interacts with visitors from the restaurant and mingles with them, gifting them surprise goodies.
The show has covered popular breakfast joints from Central Mumbai, to town to the suburbs like Candies, Madras Caf?©, Kunjvihar – Chembur. This week the show went live from Ideal Bakery in Andheri West. The joint is famous for its bun maska, omlette, cutting chai and kheema pav and is well known for its old ties and its connection with the city of dreams, Mumbai. Situated right opposite Andheri Station, this 110 years old Irani restaurant has been a common breakfast place for lacs of people. RJ Vrajesh along with the breakfast show crew connected with all the listeners sharing rare stories from the customer as well as the bakery staff.
Speaking on this initiative, Mr. Sailesh Bijlani, Cluster Head- Maharashtra & Goa, said, The new breakfast show on 92.7 BIG FM connects to a larger number of listeners on air and off- air as well. It goes directly live from famous eatery joints which help us to connect with our audiences and understand their preferences – their likes and dislikes. We at BIG FM feel the gratitude in being able to connect with our audiences and being able to understand our audiences….
The breakfast show is aired every day from 7:00 – 11:00 am and goes Live on every Friday 7:00 – 11:00 am