MUMBAI: On the auspicious occasion of MahaShivratri, India’s No. 1 radio network, 92.7 BIG FM has rolled out an opportunity for millions of Lord Shiva devotees to celebrate this very significant festival of Mahashivratri and get them to enjoy the overwhelming experience with its special offering “Sabse BIG Dev – Mahadev”.
92.7 BIG FM has been entertaining all its devoted listeners for a week now across 35 markets which will culminate today on this very pious day. This day has very special significance in Hindu mythology. It is said if a devotee who performs sincere worship of Lord Shiva on this day is absolved of all his sins and attains moksha. On this day, millions of devotees specially women observe fast and perform Shiva Puja for a long and married life and 92.7 BIG FM comes forth to join all the listener devotees in their celebrations.
The station has earmarked devotional time bands interspersed with Shiva Bhajans, Shiva Shlokas, trivia and quizzes on the Mahadev and sharing interesting and engrossing stories about Lord Shiva and his powers.
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The grand culmination of festivities today will be undertaken through an association with a prominent Shiva temple in each city from where 92.7 BIG FM will bring to its listeners the aarti being conducted at the temple, anecdotes on the popularity of that particular temple, chats with the priests at the temple and devotes visiting the temple.
