MUMBAI: After the super success of the previous year’s cycle rally called AVON Cyclogreen, Reliance Broadcast Network’s radio arm 92.7 BIG FM and AVON Cycles continued the initiative this year to engage the citizens of India to take a unique pledge to cycle to work at least once in a week. The initiative has been crafted for a better and greener tomorrow. The AVON CYCLOGREEN rally saw its national flag off from Chandigarh on 24th November 2011 post which it traveled across 36 cities of India and will see its grand culmination in Kolkata on 20th December 2011. Each city will see one lucky winner emerge, who will win a bicycle, duly autographed by a local RJ-. The Mumbai leg of the rally was organized by 92.7 BIG FM in the presence of celebs like Neha Dupia, Vinay Pathak, Saurab Shukla & Hockey player Yuvraj Valmaki.
Through the activity promotion the 92.7 BIG FM team, led by the RJ’s, will encourage the local populace, to use their bicycle at least once a week. The RJ’s will motivate the listeners to support the cause by sending messages to adopt the habit of cycling. There are several options to contribute to the environment, but the act of cycling once a week is the easiest and the healthiest. Not only is it environment friendly but is also healthy. 92.7 BIG FM which lives its brand-line – Suno Sunao, Life Banao, in each of its offerings, has always conceptualized initiatives that contribute positively to the lives of listeners and this is yet another initiative in the same space. 92.7 BIG FM has partnered with the leading cycle manufacturer of the country – Avon Cycles for this activity and is confident that together they will be able to create a sizeable impact across India.
Speaking about AVON CYCLOGREEN, 92.7 BIG FM spokesperson, said, We are extremely happy to bring in the second edition of the Avon Cyclogreen. 92.7 BIG FM is a consumer centric brand and this initiative is in keeping with our endeavor to impact lives of our listeners positively through whatever we do, especially in the green space. We are very happy to have Avon Cycles as our partners through this initiative and are confident that together we will be able to reach out to a relevant mass, creating an impact in the green space….
Speaking about the joint initiative, Onkar Singh Pahwa, Managing Director, Avon Cycles said, Now people across the country will cycle for a cause and we hope that every concerned citizen of our country will come out and cycle their way to change not only perceptions but the future. This event will promote the idea of going green through cycling. As we know cycling is the best way to exercise and to go places without polluting the environment. With this initiative we also hope and look forward to more bicycle riders commuting on city roads soon. We hope that this starts a revolution for a better and a greener tomorrow. I would also like to thank 92.7 Big FM for their support and our Advertising Agency Crayons Advertising for the conceptualization of the event….