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MUMBAI: 91.9 Friends FM ushers in a contest with a multimedia campaign supported by Print, Outdoors and TV to engage and reward its listener from 3rd – 17th August 2009. 15 Days 15 Bikes is a follow up to the two successful years preceding wherein 91.9 Friends FM had wowed Kolkata with its unique 7 Days 7 Cars…Gaadi Car Contest amassing a huge response from listeners.
The objective of the campaign is giving our loyal listeners a chance to win a huge prize from the channel. Since 91.9 Friends FM has been achieving great numbers in its ratings due to its loyal listeners, it felt that a contest of this nature would be the perfect way to engage and reward these listeners. The driver of this promotion is testimonials from the winners who are chosen daily. The testimonilas on air, give credibility to the fact that listeners actually win.
