MUMBAI: XOLO Mobiles launched a limited edition of their signature smartphone XOLO One, through its partnership with British football club- Liverpool FC by, being the official mobile handset partner for the famed football brand.
As part of this partnership, XOLO and Liverpool FC have undertaken various activities to promote football across the sub-continent. Speaking on the launch, XOLO Business Head Sunil Raina said, “The launch is an extension of our partnership with LFC, giving fans more reasons to cheer and celebrate their love for football. The Liverpool FC Edition XOLO One personifies performance and style, and is loaded with exclusive LFC content and branded accessories, adding to fans’ delight.”
Liverpool FC Chief Commercial Officer Billy Hogan said, “We are delighted to support the launch of the exclusive Liverpool FC edition smartphone in partnership with XOLO. India is one of the fastest growing football markets and we are proud to partner with XOLO on this exciting opportunity to engage with our fans in India and bring them closer to Anfield.”
The smartphone features 4.5 inch On-Cell IPS Display with 1.3 GHz Quad-core processor and runs on Android v5.0 Lollipop. The Liverpool FC Edition XOLO One is powered by a 1,700 mAh Battery with 1 GB RAM and 8GB of internal memory. The device also has a VGA front camera, and a 5 MP rear camera with BSI Sensor.
The Liverpool FC edition XOLO One is priced at Rs. 6,299 and is exclusively available for purchase on Snapdeal starting 15th May, 2015.
