MUMBAI: Consumer Electronics brand Oscar has announced its foray into the ever increasing mobile market in the country. The manufacturer will primarily launch its handsets in North and East India post which it will subsequently spread to the rest of the country.
Oscar will launch a total of 10 handsets priced between Rs 1700 to Rs 4500 in the next two months. All Oscar mobile phones will support dual SIM GSM connectivity with a one year warranty
Amongst the six handsets that have been already launched, the base model N1 has a vibration speaker. The higher end model currently on offer, Z1 is a Qwerty keypad handset based on a very fast processor and comes with a front and back camera. Apart from the entry level N1, most Oscar mobiles claim to be loaded with a plethora of multimedia options including FM Radio, MP3, MP4 player, access to various social networking sites and a 1.3 MP camera.
Speaking on the brand’s expansion plans, Oscar executive director Suresh Wadhwani said, By end of first year, we hope to sell one lakh mobiles per month in North & East India with a turnover of Rs. 250 crores and thereafter grow at 15-20% annually. In five years, we are aiming to reach a turnover of 1000 crores….
Talking about the technology aspect, Oscar head of mobile activity Karan Verma said, Oscar Mobiles are subjected to vigorous testing on all functions, in order to deliver quality at an affordable price. The models offer value through additional features across the range to provide a higher level of consumer satisfaction with special emphasis on providing additional features like enhanced network connectivity and superior audio and video quality in the models (All models have high audio output so that the phones can be used for communication even while in crowded areas where the noise level is high; the models have been upgraded to ensure minimum signal loss or call drops so that communication remains uninterrupted. The multimedia models have the distinction of video without breaks or jerks which provides the best viewing experience) and long life battery (some of the models have up to 30 days of standby because of the special 1800 – 2000 mAh battery used)….
Oscar is investing heavily on product quality and reliability of its mobile phones to quickly raise its consumer base, in the shortest possible time, by giving the user advanced features through superior technology at a price that shall make him or her smile… he further added.
