MUMBAI: Handset manufacturer Micromax which recently announced its foray in the Middle East market has inked an exclusive partnership with Israeli based company Modu Limited (modu…), to launch the co-branded and customized modu T phone in India.
modu T, a 3.5G touch phone was awarded a Guinness World Records for being the lightest touch mobile phone in the world. The phone has a 2.2… touch screen, 5 mega pixel camera and memory card slot for external memory card (expandable up to 32GB). The phone has functionalities and applications which include web access, instant messaging, direct links to different social networks, a built in FM radio, GPS, music player. The handset includes a wide variety of applications such as YouTube, Google Search, Twitter, Facebook, Flickr, TuneWiki, eBuddy, Snaptu and operates on Qualcomm’s Brew operating system.
Micromax Business Director Vikas Jain says, We are excited to work with modu, and bring this unique phone to the Indian audience with the Micromax touch. The modu T phone, co-branded and customized with Micromax gives consumer this modular mobile experience. Innovation has been a driver for Micromax success in India and we believe that by bringing the modu T phone to India , we are targeting the aspirational… segment of Indian consumers, who are the early adopters of technology and passionate about electronic gadgets. The modu T phone is a new device that capitalizes strongly on the innovation and style statement and we are happy to introduce it to our set of customers….
The phone comes with two jackets, which when connected, add new features to the phone. The “camerafy” jacket converts the phone into a camera with a 5 megapixel resolution and LED flash. Alternatively, you can also “sportfy” your modu T phone and instantly turn it into your exercise companion. The fy devices provide an enhanced ecosystem, with multiple new functions added to the phone to enable users the freedom to choose, to change and to express themselves. Initially we will provide 2 fy… devices that make the phone multi functional and we are working with modu to introduce more fy devices in the near future.” said Jain.
CEO and founder of modu Dov Moran comments, We are quite fortunate to be launching in a dynamic market such as India with Micromax and with what we believe is a break-through product as the modu T. It is an opportunity for both companies.”
The handset will be available in India from 22 October 2010 and will be launched with pre-bundled 2GB memory card under a speacial promotion offer for Diwali.
