Aircel, a telecom service provider in India, launched its Music Wave FM Phone in the Rest of Tamil Nadu market (Chennai excluded) for its pre-paid subscribers, on Monday.
The phone is part of the company’s effort to make mobile communication more accessible and affordable and targeted at prepaid subscribers, who were looking for affordable mobile handsets, according to Aircel South Operations Director KVP Baskar.
The phones, launched by Tamil film hero and Aircel Brand Ambassador, Suriya, are available in two models–G225 and G240–are coloured mobiles with FM Radio and a long standby battery life, prices at Rs 1350 and Rs 1750 respectively.
With 15 million subscribers across India, the company has 90 per cent prepaid customers, Baskar said, adding that it has nine million subscribers in Tamil Nadu.
Stating that the phones come bundled with highly useful and low-cost voice and data services from the service provider’s stable, Baskar said services include a lifetime validity, 6000 free SMS and a free talk time of 75 minutes to any mobile within Tamil Nadu, both available per month for the first 12 months.
With its service in 10 circles of the country, Airtel would start its service in the remaining 13 circles by 2010, with six to seven circles being covered during this year, Baskar said.
