MUMBAI: Along with being one of the hottest new pop stars, Rita Ora is also a budding fashionista. And now the British singer will take her quirky fashion sense to one of the biggest sportswear companies in the world. Reports state that the ‘R.I.P’ singer has designed a new line of shoes, clothing and accessories with Adidas.
Ora is the first female artiste to design a collection with the German company. It will be a three-season long collaboration that will run until fall of 2015. Rumours of the collaboration have been afloat for months, but they have been finally put to rest with the announcement.
Speaking about the collaboration, Ora said she is a huge fan of the brand. Growing up, she used to work at a sneaker store when she was 16, which turned her into a “sneakerhead”. In recent weeks, the ‘How We Do (Party)’ singer has shown her love for the brand on her Instagram account, where she has been pictured in different Adidas attire.
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The new line will reportedly have five capsule collections- Colourblock, Pastel, Roses, Black and Roses, and will be launched from August to November. All five collections will feature a mix of footwear, accessories and clothing items. Prices on the items in the collections start at $30 and go up to $500.
