MUMBAI: HT Media venture Fever FM that had surged ahead of rivals in Bangalore and Mumbai, has lost the lead, according to RAM data just out for week 21.
Bangalore
Big FM leads the pack comfortably with a market share of 21 per cent, having gained 1.5 percentage points over the earlier week. Fever stands at third place with a market share of 14.9 per cent, a pace behind Mirchi with a market share of 15.6 per cent.
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All India Radio’s Rainbow channel stayed ahead of Radio City, Radio One and SFM, with a market share of 11.9 per cent, despite having lost 1.9 percentage points over the earlier week.
Delhi
AIR’s Gold channel is a poor second with a market share of 15.9 per cent behind Radio Mirchi which leads with a share of 23.6 per cent, having gained 0.1 percentage points over week 20. AIR Gold however stayed ahead of big players Radio City, Radio One, Red FM and Big FM as well as Fever which stayed close behind AIR Gold with a market share of 15.8, having gained 0.5 percentage points.
Kolkata
Radio Mirchi led in Kolkata too with a comfortable margin, with a market share of 18.2 per cent, over Big FM which held second position with a market share of 15.2 per cent. Friends FM followed with a share of 12 per cent, despite a loss of 1.3 points, while Aamar FM came a close fourth with a share of 11.7 per cent, having gained 1.6 percentage points over week 20.
Mumbai
Red FM held on to a slender margin in Mumbai with a market share of 15.8 per cent, a gain of 0.8 percentage points over the previous week. Radio Mirchi followed a close second, with a share of 15.2 per cent , having lost 0.6 percentage points over week 20.
Big FM stood at third place with a share of 14 per cent, and AIR’s Gold channel took fourth place with a share of 12.9 per cent, having gained 0.1 percentage points.
Source: RAM
Market : BANGALORE
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Period: 17th May to 23rd May ’09
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Big FM 92.7 Bangalore – 19 – 20 – 21 – (1.5)
Radio Mirchi 98.3 Bangalore – 15 – 15 – 16 – (0.7)
Fever FM 104 Bangalore – 17 – 17 – 15 – (-1.6)
AIR FM1-Rainbow 101.3 Bangalore – 13 – 14 – 12 – (-1.9)
Radio City 91.1 Bangalore – 10 – 10 – 11 – (0.8)
Radio One 94.3 Bangalore – 10 – 10 – 10 – (-0.4)
S FM 93.5 Bangalore – 8 – 8 – 8 – (-0.4)
AIR FM1-Vividh Bharati Bangalore – 4 – 3 – 4 – (0.7)
Radio Indigo 91.9 Bangalore – 2 – 3 – 3 – (0.1)
Gyan Vani 107.6 Bangalore – 1 – 1 – 1 – (0.3)
Akashavani Bangalore – 1 – 1 – 1 – (0.1)
Others Bangalore – 0 – 0 – 0 – (0.0)
Market : DELHI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Radio Mirchi 98.3 Delhi – 25 – 24 – 24 – (0.1)
AIR FM2-Gold 106.4 Delhi – 16 – 16 – 16 – (-0.2)
Fever FM 104 Delhi – 15 – 15 – 16 – (0.5)
Radio City 91.1 Delhi – 10 – 9 – 9 – (-0.3)
Red FM 93.5 Delhi – 9 – 10 – 9 – (-1.1)
Radio One 94.3 Delhi – 6 – 7 – 7 – (0.0)
Big FM 92.7 Delhi – 6 – 7 – 6 – (-0.7)
Meow FM 104.8 Delhi – 4 – 4 – 5 – (1.0)
AIR FM1-Rainbow 102.6 Delhi – 3 – 3 – 3 – (0.6)
Hit 95 FM Delhi – 3 – 3 – 3 – (0.0)
Vividh Bharati Delhi – 2 – 2 – 2 – (-0.1)
Akashavani Delhi – 0 – 0 – 0 – (-0.1)
Others Delhi – 0 – 0 – 0 – (0.0)
Market : KOLKATA
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Radio Mirchi 98.3 Kolkata – 19 – 20 – 18 – (-1.5)
Big FM 92.7 Kolkata – 17 – 16 – 15 – (-0.6)
Friends FM 91.9 Kolkata – 13 – 13 – 12 – (-1.3)
Aamar FM 106.2 Kolkata – 10 – 10 – 12 – (1.6)
Red FM 93.5 Kolkata – 9 – 9 – 9 – (0.5)
Meow FM 104.8 Kolkata – 6 – 7 – 7 – (0.7)
Fever FM 104 Kolkata – 7 – 7 – 6 – (-0.9)
Radio One 94.3 Kolkata – 7 – 7 – 6 – (-0.9)
AIR FM1-Rainbow 107 Kolkata – 4 – 4 – 5 – (1.2)
AIR FM2-Gold 100.2 Kolkata – 4 – 3 – 4 – (0.6)
Akashavani Kolkata – 2 – 3 – 3 – (0.0)
Power FM 107.8 Kolkata – 1 – 1 – 1 – (0.3)
Vividh Bharati Kolkata – 1 – 1 – 1 – (0.0)
Others Kolkata – 0 – 0 – 0 – (0.0)
Market : MUMBAI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Red FM 93.5 Mumbai – 15 – 15 – 16 – (0.8)
Radio Mirchi 98.3 Mumbai – 15 – 16 – 15 – (-0.6)
Big FM 92.7 Mumbai – 13 – 14 – 14 – (-0.1)
AIR FM2-Gold 100.7 Mumbai – 11 – 13 – 13 – (0.1)
Fever FM 104 Mumbai – 16 – 13 – 13 – (-0.6)
Radio City 91.1 Mumbai – 11 – 12 – 11 – (-0.3)
Radio One 94.3 Mumbai – 6 – 6 – 5 – (-0.4)
AIR FM1-Rainbow 107.1 Mumbai – 4 – 4 – 5 (-0.9)
Akashavani Mumbai – 3 – 3 – 3 – (0.7)
Vividh Bharati Mumbai – 2 – 3 – 3 – (-0.2)
Meow FM 104.8 Mumbai – 2 – 3 – 2 – (-0.2)
Others Mumbai – 0 – 0 – 0 – (-0.1)
