* Red FM grew in all 4 metros, BIG FM in 3
MUMBAI: Radio City with 0.9%, AIR FM Gold with 2%, Radio One with 0.6% and BIG FM with 0.6% led in market share gains in Mumbai, Delhi, Kolkata and Bangalore respectively per Radio Audience Measurement (RAM) data for Week 51 (12-18 Dec /10) across all people 12+ at all places of listening. Otherwise, in the continuing trend of relatively smaller shifts of market shares, Red FM increased its market shares in all four metros – by 0.4% in Delhi and Bangalore, and a wafer-thin 0.1% in Mumbai and Kolkata. BIG FM maintained status quo in Mumbai and registered gains in the other 3 metros (0.6% in Bangalore 0.5% in Kolkata and 0.3% in Delhi).
Key gains and losses in the 4 metros were:
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Gains (%):
(1) Mumbai: Radio City – 0.9; Vividh Bharti – 0.4; Oye! – 0.3
(2) Delhi: AIR FM Gold – 2; Red FM – 0.4; BIG FM – 0.3; Radio One – 0.2
(3) Kolkata: Radio One — 0.6; BIG FM – 0.5; Aakashvani – 0.3; AIR FM 2 Gold – 0.2
(4) Bangalore: BIG FM – 0.6; Red FM – 0.4; Indigo – 0.2
Losses (%):
(1) Mumbai: Radio Mirchi – 0.5; Radio One – 0.5; AIR FM 1 Rainbow – 0.3; Aakashvani – 0.2
(2) Delhi: Hit FM – 0.8; AIR FM Rainbow – 0.7; Fever FM 0.6; Vividh Bharti – 0.5; Oye! – 0.4.
(3) Kolkata: Oye! – 1; AIR FM Rainbow – 0.4; Power FM – 0.3
(4) Bangalore: AIR FM Vividh Bharti – 0.8; Radio City & Radio One – 0.3 each
