MUMBAI: There was not much change in the market shares per Radio Audience Measurement (RAM) data for Week 50 (5-11 Dec /10) across all people 12+ at all places of listening. In the relatively smaller shifts of shares, AIR stations gained and lost the most. Amongst the gains — Akashvani in Mumbai (1.4%), Vividh Bharti in Delhi (1.3%), AIR FM Rainbow in Kolkata and AIR Vividh Bharti in Bangalore gained 0.7% each.
Key gains and losses in the 4 metros were:
Gains (%):
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(1) Mumbai: Akashvani (1.4), Radio One (0.4), Vividh Bharti (0.4)
2) Delhi: Vividh Bharti (1.3), Big FM (0.7), AIR FM Gold (0.4), Hit 95 FM (0.3)
(3) Kolkata: AIR FM Rainbow (0.7). Oye! (0.3), Power FM (0.2)
(4) Bangalore: Air Vividh Bharti (0.7), Radio Indigo (0.2)
Losses (%):
(1) Mumbai: AIR FM 2 Gold (0.6), Radio City (0.6), AIR FM Rainbow (0.5), Big FM (0.4), Fever (0.3)
(2) Delhi: Red FM (1), Akashvani (0.8), Radio Mirchi (0.3), Radio One and Radio City (0.2)
(3) Kolkata: Big FM (0.4), Radio One (0.4), Mirchi (0.3), Friends FM (0.2)
(4) Bangalore: Radio One and AIR FM 1 Rainbow (0.4)
