MUMBAI: In a week of otherwise smaller gains, Radio Mirchi pegged grew in all the 4 metros per Radio Audience Measurement (RAM) data for Week 4 of 2011 (23 to 29 Jan 2011) across all people 12+ at all places of listening. . It led growth in Delhi with 1.2% market share, Mumbai with 0.9% and Kolkata with 0.5%, and was number 3 in the growth percentage after BIG FM (0.9%) and Fever (0.8%)in Bangalore. In Delhi, while Mirchi grew by 1.2%, its closest rival Fever fell by 0.7% and BIG FM — which announced strong financial results for the quarter ending Dec 2010 — dropped by 1.4% of market share. Radio City and Red FM grew by 0.9 and 0.4% respectively in Delhi.
Gains in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Radio Mirchi – 0.9; AIR FM1-Rainbow – 0.4; Vividh Bharati – 0.4; Big FM – 0.3
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(2) Delhi: Radio Mirchi – 1.2; Radio City – 0.9; Red FM – 0.4; Hit 95 FM – 0.2; AIR FM1-Rainbow – 0.2
(3) Kolkata: Radio Mirchi – 0.5; AIR FM1-Rainbow – 0.4; Friends FM – 0.2
(4) Bangalore: Big FM – 0.9; Fever FM – 0.8; Radio Mirchi – 0.4; Gyan Vani – 0.3
Drops in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Red FM – 0.7; AIR FM2-Gold – 0.7; Radio One – 0.6; Radio City – 0.2
(2) Delhi: Big FM – 1.4; Fever FM – 0.7; Radio One – 0.7
(3) Kolkata: Oye! – 0.4; Aamar FM – 0.3; Red FM – 0.3; Radio One – 0.2
(4) Bangalore: Radio City – 0.9; Red FM – 0.5; Radio Indigo – 0.5; AIR FM1-Vividh Bharati – 0.4; AIR FM1-Rainbow – 0.2
