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RAM Wk 13 – Churn at the top in 3 metros: Radio City #1 in Mumbai, Mirchi tops Bangalore, AIR FM2 rules Delhi

RnMTeam by RnMTeam
April 19, 2011
in Biz, biz_keyword, biz_resources, radio, Radio Mirchi, RAM, Red FM, Resources
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RAM Wk 13 – Churn at the top in 3 metros: Radio City #1 in Mumbai, Mirchi tops Bangalore, AIR FM2 rules Delhi
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*Fever gains ground in Delhi, Kolkata, Bangalore, but drops in Mumbai

* Mirchi is #1 in Kolkata

MUMBAI:  After long, Radio Mirchi has toppled BIG FM in Bangalore for the #1 position, but fell to #2 in Delhi where AIR FM-2 Gold climbed to the top spot, and to the #3 spot in Mumbai too, where Radio City has claimed the top spot followed by AIR FM2 Gold which is at the #2 spot for the second week running, per RAM data for Week 13 of 2011 (27-03-2011 to 02-04-2011).

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Radio City was the biggest gainer in Mumbai (2.8%) and Bangalore (1.6%), ahead of Mumbai leader Radio Mirchi.

In Bangalore, it was a memorable week for Radio Mirchi, which, after a long time, claimed the #1 position ahead of traditional market leader BIG FM, albeit by a slim 0.2%. Big FM registered gains across the other three metros, but its small loss of 0.4% share was big enough for Radio Mirchi to claim the top spot there by 0.2%. Mirchi was also also #1 in Kolkata  where it gained 0.6% market share.

Fever FM, which gained a healthy 2.9% in Delhi, was #3 in the city, and also gained ground in Kolkata (0.5%) and Bangalore (0.3%) but lost 1.3% market share in  Mumbai.

Click here for the detailed RAM data for week 13 – ’11

Tags: Bizbiz_keywordbiz_resourcesradioRadio MirchiRAMRed FMResources
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