MUMBAI: Radio Mirchi’s sweep of the ratings in last week’s RAM statistics in all four metros, was stopped in week 24 by Big FM, which has stolen a march over Mirchi in Bangalore. In Delhi and Kolkata, Mirchi retains its lead by a wide margin. In Mumbai however, Red FM continues to snap at Mirchi’s heels, threatening to usurp the position it has held for a long time.
Bangalore: Big FM leads the pack in week 24, having gained 0.5 percentage points, and grabbing a market share of 18.5 per cent. Last week’s winner Radio Mirchi has slipped 2.5 percentage points, to end with a share of 18.3 per cent, marginally behind the new leader. Fever, which has made strides in the recent past, has gained 0.7 percentage points to end with a share of 13 per cent, a poor third. All India Radio’s FM Rainbow is close behind with a share of 12.9 per cent, also having gained 0.7 percentage points.
Delhi: Radio Mirchi has lost 0.9 percentage points in the capital, to end with a share of 23.8 per cent, but still leads the pack. State broadcaster AIR’s FM Gold comes a distant second, but still triumphs over other private FM channels, with a share of 17.2 per cent, having gained 2.3 percentage points. Fever has to contend with the third position, with a share of 16.3 per cent, having lost 0.2 percentage points. Red FM in Delhi comes a distant fourth, with a share of 9.2 per cent, having lost 0.5 percentage points. Close behind is Radio City with a share of 8.9 per cent, followed by Radio One with a share of seven per cent and Big FM with a share of 6.2 per cent.
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Kolkata: Radio Mirchi has gained 0.6 percentage points in Kolkata, to end with a market share of 19.4 per cent, way above Big FM’s share of 15.3 per cent, although Big too gained 0.6 percentage points. Regional player Aamar FM is third with a share of 12.2 per cent, despite having lost 0.5 percentage points. Friends FM is close behind with a share of 12.1 per cent. Red FM, Fever and Radio One follow after a broad gap.
Mumbai: Radio Mirchi has gained 0.1 percentage points in Mumbai, and managed to keep itself marginally ahead of Red FM, with a share of 17.3 per cent. Red FM, with a share of 16.5 per cent, has also gained 0.2 percentage points. Big FM with a share of 14.1 per cent, too has gained 0.3 percentage points. AIR’s FM Gold is close behind with a share of 13.3 per cent, despite having lost 1.1 percentage points. Radio City, Fever and Radio One follow the pack.
Source: RAM
Market : BANGALORE
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Period: 7th June to 13th June ’09
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Big FM 92.7 Bangalore – 20 – 18 – 19 – 0.5
Radio Mirchi 98.3 Bangalore – 17 – 21 – 18 – -2.5
Fever FM 104 Bangalore – 14 – 12 – 13 – 0.7
AIR FM1-Rainbow 101.3 Bangalore – 13 – 12 – 13 – 0.7
Radio City 91.1 Bangalore – 11 – 12 – 12 – -0.3
Radio One 94.3 Bangalore – 9 – 9 – 9 – -0.1
S FM 93.5 Bangalore – 8 – 7 – 8 – 1.2
AIR FM1-Vividh Bharati Bangalore – 4 – 4 – 4 – 0.3
Radio Indigo 91.9 Bangalore – 3 – 3 – 3 – 0.4
Akashavani Bangalore – 1 – 1 – 1 – -0.4
Gyan Vani 107.6 Bangalore – 1 – 1 – 0 – -0.3
Others Bangalore – 0 – 0 – 0 – -0.1
Market : DELHI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Radio Mirchi 98.3 Delhi – 24 – 25 – 24 – -0.9
AIR FM2-Gold 106.4 Delhi – 16 – 15 – 17 – 2.3
Fever FM 104 Delhi – 16 – 17 – 16 – -0.2
Red FM 93.5 Delhi – 9 – 10 – 9 – -0.5
Radio City 91.1 Delhi – 9 – 10 – 9 – -1.4
Radio One 94.3 Delhi – 6 – 6 – 7 – 1.4
Big FM 92.7 Delhi – 7 – 8 – 6 – -1.3
Meow FM 104.8 Delhi – 4 – 3 – 4 – 0.3
Hit 95 FM Delhi – 3 – 3 – 3 – 0.0
Vividh Bharati Delhi – 2 – 2 – 2 – 0.1
AIR FM1-Rainbow 102.6 Delhi – 3 – 2 – 2 – 0.0
Akashavani Delhi – 0 – 0 – 0 – 0.1
Others Delhi – 0 – 0 – 0 – 0.0
Market : KOLKATA
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Radio Mirchi 98.3 Kolkata – 19 – 19 – 19 – 0.6
Big FM 92.7 Kolkata – 15 – 15 – 15 – 0.6
Aamar FM 106.2 Kolkata – 12 – 13 – 12 – -0.5
Friends FM 91.9 Kolkata – 12 – 12 – 12 – 0.5
Red FM 93.5 Kolkata – 9 – 10 – 8 – -1.3
Fever FM 104 Kolkata – 7 – 6 – 7 – 0.6
Radio One 94.3 Kolkata – 6 – 6 – 6 – 0.6
Meow FM 104.8 Kolkata – 7 – 7 – 6 – -1.1
AIR FM1-Rainbow 107 Kolkata – 5 – 5 – 5 – -0.4
AIR FM2-Gold 100.2 Kolkata – 4 – 4 – 4 – 0.2
Akashavani Kolkata – 2 – 2 – 2 – 0.0
Power FM 107.8 Kolkata – 1 – 2 – 2 – 0.0
Vividh Bharati Kolkata – 1 – 1 – 1 – 0.0
Others Kolkata – 0 – 0 – 0 – 0.0
Market : MUMBAI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Radio Mirchi 98.3 Mumbai – 16 – 17 – 17 – 0.1
Red FM 93.5 Mumbai – 16 – 16 – 17 – 0.2
Big FM 92.7 Mumbai – 14 – 14 – 14 – 0.3
AIR FM2-Gold 100.7 Mumbai – 14 – 14 – 13 – -1.1
Radio City 91.1 Mumbai – 11 – 10 – 11 – 0.9
Fever FM 104 Mumbai – 12 – 11 – 10 – -0.7
Radio One 94.3 Mumbai – 6 – 5 – 6 – 1.0
AIR FM1-Rainbow 107.1 Mumbai – 5 – 5 – 4 – -1.0
Meow FM 104.8 Mumbai – 2 – 2 – 3 – 0.8
Akashavani Mumbai – 3 – 2 – 2 – 0.2
Vividh Bharati Mumbai – 2 – 2 – 2 – -0.6
Others Mumbai – 0 – 0 – 0 – 0.0
