MUMBAI: Beats today announced a new collaboration with mogul Kim Kardashian for the iconic Beats Studio Pro and the all-new Beats Pill. The special-edition “Beats x Kim” will be available for purchase starting at 7 a.m. IST on Thursday, 7 November, online at Apple.com/in and select Apple stores and authorized retailers.
“Beats x Kim” is a visual expression of creativity and identity wrapped around a premium sound. The new collaboration reimagines Beats’ flagship over-ear product in three neutral colors inspired by Kardashian’s signature palette: Moon (light), Dune (medium) and Earth (deep) and the iconic Beats Pill in two gorgeous hues: Light Gray and Dark Gray. The sleek designs create an elevated listening experience with function and style in mind.
Kardashian first partnered with Beats in 2022 on a special-edition Beats Fit Pro, which became the brand’s best-selling collaboration and sold out on Apple.com.
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“I’m excited to be back with my Beats family and to bring new chic colors to these iconic products,” said Kim Kardashian. “Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, the Beats Pill makes it that much more beautiful. And Beats Studio have always been a fashion statement, so I can’t wait to see how everyone styles them. ”
Kim Kardashian and late-night TV host Jimmy Fallon teamed up for the Beats Studio Pro campaign, which featured a humorous competition to determine who would earn the next Beats collaboration. Watch the campaign HERE. For Beats Pill, Beats unveiled a campaign featuring Kardashian and comedian Ben Marshall titled “Kim’s Pill Assistant.” The comedic spot showcases a day in Kardashian’s life through the lens of her “assistant,” Marshall, who is tasked with curating the perfect soundtrack for each room she walks in. Watch it HERE.
Beats Studio Pro offers next-level audio fidelity, Active Noise Cancellation and Transparency modes, Personalized Spatial Audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, Lossless Audio via USB-C, and enhanced call performance. It is also compatible with Android phones by downloading the Beats companion app. The redesigned Beats Pill, which launched in June with premium features including all-day battery life (up to 24 hours), USB-C charging, Amplify Mode by syncing two speakers, and iOS and Android compatibility.
Availability
Starting at 7 a.m. on Thursday, 7 November, the “Beats x Kim” Beats Studio Pro and Beats Pill collaboration will be available for purchase at Apple.com/in in India for INR 37,900 (Incl. of all taxes) and INR 16,900 (Incl. of all taxes).
The collaboration will be available in limited quantities at Apple BKC in Mumbai and Apple Saket in New Delhi, and exclusive authorized retailers, including Amazon, Flipkart, Croma and Reliance.
