MUMBAI: BIG 92.7 FM, India’s No.1 FM Station has pulled a coup by becoming the exclusive Radio Partner of BIGG Boss, the trendsetting reality show on Colors. Taking its alliances with television a step ahead, BIG 92.7 FM is also the exclusive radio partner for Lux Perfect Bride, the matrimonial reality show on Star Plus. The Station thus reasserts its commitment to its listeners to bring exclusive dose of non-stop entertainment – that matters to them.
The exclusivity deal with BIGG Boss ensures that BIG 92.7 FM is the 1st radio station which has access to the weekly evicted celebrity. Every Friday – the eviction day, the BIG 92.7 FM RJ travels to the BIG Boss’ house to get the exclusive links from the evicted celebrity. The radio station gets 3 days exclusivity over the contestant during which period no other radio station gets access to the celebrity.
As exclusive partners for Lux Perfect Bride, BIG 92.7 FM gets exclusive access to contestants’ families, anchors as well as eliminated contestants. For the 6 weeks of the property, BIG 92.7 FM has the exclusive rights for the interviews with the eliminated contestants. To capture the perfect drama as it unfolds, BIG 92.7 FM will also cover the reaction from the family members of the contestants as they continue their search for their perfect bride & the perfect bahu.
Related Post
Commenting on this alliance, Mr. Nirupam Sonu – Sr. Vice President – Programming said, Both programs BIGG Boss and Perfect Bride are top grossing shows and are being followed by the a large part of India’s populace. Both shows represent emotions that are real and evoke high interest levels even beyond the show. People want to know about their lives, their families, what’s on their mind etc. and our alliance with them ensures we offer listeners exclusive and titillating content. The association with the shows re-affirms our promise to listeners to offer them the best entertainment package only on BIG 92.7 FM….
