The themes for the 2nd day are as follows:
1) Existing Revenue Models and possibilities of exploring new sources for the Radio Industry
2) Existing Brand Strategies and re-branding options available to radio stations today
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3) Growing opportunities in the field of Social Development and Communication using radio as an instrument for change
4) Regional radio flavours and content diversification in the industry today
Conceptualized by the media trainees of SIMC under the leadership of Prof. Ujjwal K Chowdhury, Dean, Symbiosis International University and the Director, SIMC, NRM’09 is all set to look at a medium that has fast grown from the shadows of its more popular cousins and geared to go global even as the content gets localised. The National Radio Meet will be a forum where a massive youth audience of over a thousand, apart from our media friends, including the radio fraternity, will interact with the top executives and creative honchos of the Indian radio industry.
Livening up the talks are contests- Live RJ hunt, Best Business Plan for Commercial Radio Station, Best Business Plan for Community Radio Station and Best Programming contests with over Rs.25000 to be won in cash apart from internships!!!
The Highlight of the Day is the Launch of SymbiFM and Diploma in Radio Management, a course backed by Radio One and BBC.
Schedule
10.00 am -1.00 pm – Regional radio flavours and content diversification in the radio industry today
1:00 pm – 2:00 pm – Launch of Symbi FM and Radio Management Course
2.00 pm – 3.00 pm Break
3.00 pm – 5.00 pm – Session on Existing brand strategies and Re –branding options available to Radio stations today
5.00 pm – 6.00 pm – Signing off and vote of thanks
