MUMBAI: After revamping the year old Siliguri station, Radio Misty has opted to overhaul its eight month old station in the Sikkim capital, Gangtok.
Several new shows have been introduced in the Sikkim station and has launched a 360 degree print and electronic media campaign to create buzz around the initiative.
The station also plans to start a listeners’ club in Sikkim, hold regular meetings in all towns of Sikkim to get listeners’ feedback and advice. Misty has already started a campaign in the local print media and on local television, apart from putting up 30 hoardings in Sikkim to promote this new venture.
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The station that claims to be the only FM station in the state to be on air for 24 hours, has introduced a new show Misty Mehfil on Sundays from 7 to 10 pm.
This will be a soft show talking about relations and heart matters and will air a blend of old and new hit songs. Apart from this, Heart beats on Sunday from 4 to 7 pm will be a blend of International Music. Radio Misty has also started a one hour show, Shaam e ghazal. Misty also has partnerships with the BBC and Radio Netherlands Worldwide for its infotainment capsules and shows.
Radio Misty has introduced new segments in the shows. Says Misty CEO Nishant Mittal, “We have conducted surveys at regular intervals and according to the feedback, we change the shows and music content. We have always striven to give our listeners the very best in radio entertainment, and in turn we have been rewarded with their loyalty. It is our constant endeavour to create the best on-air programming and content for our listeners, which has enabled us to introduce such a unique concept, which has been never done by any other FM station.
