MUMBAI: T-Series recently acquired the music rights of the much hyped Madhur Bhandarkar directed- â€?Jail’. With this acquisition, the music label’s lineup for the coming year seems strong with all major projects grabbed by them. T-Series will start promoting the music of Jail from September end.
Says T-Series president – marketing media publishing (TV) Vinod Bhanushali, We have a comfortable working equation with Madhur Bhandarkar as we had acquired his last project â€?Fashion’ last year….
Although not revealing the acquisition prices of Jail, Bhanushali says, Prices now have become more realistic and exorbitant high prices no longer rule the industry. The pricing for Jail was appropriate for us as a music label and the film maker enabling both the parties to make profits….
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The music of Jail is composed on an assortment basis by Shamir Tandon and musical duo Toshi- Sharib. Lata Mangeshkar rendered her voice for Shamir Tandon’s composition and actor Neil Nitin Mukesh has sung one track for Toshi- Shabri.
With a strong lineup, T-Series is banking on the forthcoming films to achieve breakeven for this financial year. Bhanushali further adds, Although the first half was not too promising for us, we are looking forward to the second half for monetizing. Equipped with strong marketing strategy and distribution network, big producers and banners are keen to sell their music rights to us….
T-Series acquisition currently running the television channels and radio stations include London Dreams, Radio, Blue, Main aur Mrs. Khanna, All the best. Some of the big banner films awaiting audio release include Kites, 3 idiots, Yahoo, Action Replay to name a few.
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