MUMBAI: Radio Mirchi 98.3 FM announced its association with the forthcoming movie â€?Radio’ featuring singer-actor Himesh Reshammiya in Mumbai today. As part of the alliance, Prashant Panday, CEO, Radio Mirchi and Himesh Reshammiya unveiled an exclusive collection of songs from the movie for Mirchi’s listeners.
Joining the league were the cast and crew of the film – Sonal Sehgal, Shehnaz Treasurywala and Director Isshaan Trivedi. Listeners will get to hear Himesh’s new Voice with songs like â€?Mann ka Radio’, â€?Koi na Koi Chahiye’, â€?Shaam ho Chali Hai’, â€?Zindagi Jaise Ek Radio’, â€?Jaan-e-Mann’, â€?Teri Meri Dosti ka Aasmaan’, â€?Piya Laadu’, â€? Daamaadji’ only on the hottest radio station.
A modern day love story, the movie has â€?Radio Mirchi’ as an integral part of the film in which Himesh plays the role of Vivaan Shah, a Radio Mirchi RJ.
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Delighted about the partnership, Prashant Panday, CEO, Radio Mirchi said Radio Mirchi has always had a very close association with Bollywood and has always supported movies with unique contests and interviews with the biggest stars. This association with Radio takes our integration with a movie to next level and is a one of a kind opportunity for Radio Mirchi to be a part of the movie’s story. We wish Himesh all the luck with this project and are confident that Radio will be a big hit….
Enthused about the tie-up, Himesh Reshammiya said, Radio Mirchi is the No.1 network in the country. It was the natural choice for us to associate with for a film based on a radio station. Another big advantage I had was the opportunity to interact with the best RJ’s in the country, to learn from them, and thus bring in a lot of realism to the role….
Radio is slated to release on 11th December 2009 worldwide.
