MUMBAI: Sony Ericsson is offering music fans who apply for the second annual Sony Ericsson FanWalk experience at fanwalk.tv a chance to attend the 2009 MTV Europe Music Awards and win the ultimate prize of presenting an award live on stage. Participants will be selected from fifteen countries and will walk the FanWalk together from Hamburg to Berlin from 27 October to 5 November to join the MTV Music Awards.
The FanWalkers will have to overcome challenges to qualify for the MTV Awards presentation. On arrival in Berlin, the final day of the mission, the 100 FanWalkers will all receive tickets to the 2009 MTV Europe Music Awards and will join their music idols at the after-show party on 5 November. One selected FanWalker will have the unique opportunity to present an MTV Award live on stage. From 13 July to 11 September, music enthusiasts are invited to apply to join FanWalk at fanwalk.tv.
After the online casting, where candidates have to win at least 50 percent of the website’s visitors’ votes, Sony Ericsson’s jury will consider the creativity of the profiles and the originality of the answers to create a shortlist of finalists. The jury will then interview a selection of FanWalkers before the final 100 FanWalkers are selected. FanWalkers will contribute interviews, photos, videos and travel reports to a collaborative multimedia online diary at fanwalk.tv.
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They will also upload daily blog posts from their Sony Ericsson mobile phones. FanWalkers will be active on social media platforms like Facebook, Twitter, hi5 and Bebo. This year’s official FanWalk song, Let’s Get It On, will be provided by German band Pardon Ms Arden. The band’s members will also tweet and blog with their fans. The song will be featured on the FanWalk TV commercial, which will be broadcast on MTV and online from 15 July in fifteen countries activating FanWalk. Let’s Get It On will also be available as a preload on Sony Ericsson phones and as a ringtone for downloads.
