MUMBAI: With the coming of long awaited monsoon, Fever FM has taken this unique initiative to serve Mumbaikars with its voluntary service called Non-stop Chatri service… This service is completely unpaid specially formulated to serve and rescue people stuck due to heavy rains.
From the very first day of the monsoons (26th June) in Mumbai, the Fever 104 FM Squad was on the roads and across railway stations in different locations. The unique initiative is a 3 week long affair concentrating on areas which are the most troublesome for Mumbaikars. Now, however, Mumbaikars can now safely step out of their homes even in heavy rains with least interruptions in their day to day activities
Speaking on this initiative, Neeraj Chaturvedi – National Marketing & Promotions Head, Fever 104 FM, said Fever 104 FM has always taken initiatives that participate in the daily lives of our listeners, adding value through our music or such initiatives which help serve our listeners. Fever has always believed in innovations and in keeping the interests of our listeners foremost….
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