MUMBAI: Do they feel hungry at the same time? Can you tell them apart? Do they fall ill at the same time? Can they themselves tell them apart? Brace yourself for the answers of all these questions with double the pressure, double the dhamaal and double the masti on MTV’s brand new game show â€?Airtel MTV Connected’. Hosted by VJ Nikhil Chinapa, the show explores the myths and fascination associated with twins in classic MTV ishtyle and hits television screens on 20th June at 7 pm only on MTV!
Judging the show are none other than India’s most twisted twins – Raghu Ram and Rajiv Lakshman, who were present at a press conference to announce the same today. Also present were Roadies 6 winner Nauman Sait along with his twin Salman who are participants on the show too!
This is India’s first game show where not, 1 or 2… but 10 sets of identical twins are tested on how â€?connected’ they are. From dancing on a choreographed song, where they are judged not on talent but how synchronized they are to executing a twin bakra where the pair needs to go out and fool the janta! This show has twice the amount of chaos to get you hooked! At the end of each competition the 2 teams with the lowest scores are up for elimination and one set exits every week. The last pair standing wins a trip to the Petronas Towers in Kuala Lumpur!
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Says Ashish Patil, GM MTV India and Sr. VP Creative and Content, Films have forever been obsessed with the double role story. We thought it’s time to bring the concept to the small screen. There is so much interest around the concept of twins and so many questions unanswered that this show will have you addicted from the word go. So get ready for double the fun only on Airtel MTV Connected!…
Airtel as a brand understands human emotions and have used the platform of relationship enabler effectively in communication. Youth is a critical segment where the brand has to establish its core through fun and engagement. Airtel MTV Connected is an interesting program concept that will engage the youth and also bring out the Airtel values in a refreshing way. The idea of using twins is innovative and will kindle the curiosity of this segment…. says R. Chandrasekar, Sr. VP Marketing
So get ready to get rid of the normal, the boring and the routine… Jump into the paranormal with â€?Airtel MTV Connected’, premiering on 20th June at 7pm only on MTV!
