MUMBAI: Muthoot Group’s Chennai Live 104.8 FM is launching an international dance programming show starting 4 June.
“We have experimented by playing local DJ music all along and now we are taking it forward by playing international dance DJ music,” says Chennai Live chief programming officer Geoffrey Thomas.
The show will be aired between 11-12 pm on Thursdays while on Fridays it will be between 9-12 pm and Saturdays it will be from 8-12 pm.
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The DJs have conceived specific dance shows for radio and Chennai Live acts as the platform to promote them. “This is a symbiotic deal where they give us the content and we give them a platform to perform. So there are monetary aspects involved,” adds Thomas.
The bands to be aired include A state of trance by Armin Van Buuren, Global by Carl Cox, Transitions by John Digweed and The Beatport 20 by Beatport.
