MUMBAI: After distributing 3000 sipper bottles to traffic policemen in 2007, Distributing 5000 litres of ice cream to Hyderabadis last year, BIG 92.7 FM this year in 2009 continuing its brand promise to bring respite to Hyderabadis from the deadly summer has come up with a unique initiative – â€?Follow traffic rules, get a Jumani ice cream from the traffic policeman and beat the heat’ an initiative by BIG 92.7 FM, Hyderabad’s leading FM station in association with Jumani Ice cream and Hyderabad Traffic Police is sure to bring delight and relief to Hyderabadis from the scorching sun. The campaign aptly named as â€?BIG Jumani Ice cream Traffic Week’ was launched today from the Traffic control room square public gardens by Mr. A Ravichandra, IPS (Deputy Commissioner of Police- Traffic) and Little RJ’s (kids who got selected to perform as RJ’s on BIG 92.7 FM). Commenced today the ice cream traffic week will continue till 28 May, 2009.
The commuters were excited to see Mr. A Ravichandra and the kids walked in to the assembly traffic square standing with the traffic policemen checking vehicles and giving away Jumani ice creams to those who followed the traffic rules. As an expression of gratitude to the commuter who follows the traffic rules, the traffic policemen also presented â€?Thank you’ card to the motorists and four-wheel drivers. The one week â€?BIG Jumani Ice cream Traffic week’ will create awareness among Hyderabadis to follow traffic rules to stand proud as a responsible citizen. The campaign will also recognize the efforts of a traffic policeman who regulates the traffic whole day standing under the hot sun expecting commuters to follow the traffic rules.
The â€?BIG Jumani Ice cream Traffic week’ will be observed in 15 high traffic squares with the help of Traffic police. 15 promoters of BIG 92.7 FM carrying therma (storage) boxes full of Jumani ice cream cups/cones will be deployed in each square with the traffic policemen. In the moving traffic just like a regular checking, the traffic policemen will identify and stop those people who according to the policemen are following the traffic rules and have all the documents. The commuter will then be given a Jumani cup/cone of ice cream and thank you card by the traffic policemen (will take from the promoter), thanking him for following the traffic rules. This activity will be done everyday from 9 am – 1 pm at all the 15 traffic squares. People can tune in to BIG 92.7 FM for the latest traffic updates.
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Commenting on the occasion, RJ Shekar- BIG 92.7 FM said the â€?BIG Ice cream Traffic week’ is part of our summer spike to beat the heat and while doing so we recognize and appreciate the people who follow traffic rules and ease the job of a traffic policeman who stands whole day under the scorching sun regulating our traffic sense.
