MUMBAI: Van Duijn will be leading the music team for curating and booking artists for events across the burgeoning ID&T Events roster, including flagship brands like Mysteryland, Sensation, Welcome To The Future and Amsterdam Open Air. In addition, he will oversee the musical direction and line-ups for a new series of global touring events across 2020.
Edo has over 20 years of experience in the industry, and strong roots with ID&T, having previously founded and run their sister company Plus Network in Brasil, programming festivals such as Tomorrowland Brasil and Electric Zoo Sao Paulo in the process. He helped to launch the careers of artists like DJ Marky, Bruno Martini and Alok, and co-produced other festivals including Skolbeats and Nokia Trends. Over the last decade he has toured South America with the likes of Armin van Buuren, Hardwell, Afrojack, Steve Angello, Axwell and Nicky Romero, working on brand collaborations with household names like Samsung, Nike and Red Bull. In addition to this role, he also leads ID&T’s Headliner Entertainment team, which focuses on artist management and special projects.
“This is an exciting time to be part of the incredible music team at ID&T” he says. “Not only are our established brands such as Mysteryland performing exceptionally, but we’re now focused on creating new event experiences for our fans and building stronger ties with the artist and agency community.”
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ID&T’s COO, Ritty van Straalen, says, “Edo is well known in this industry for his eye for talent and music, and has great relationships with the artists, agents and managers. For me it was a no-brainer to ask him back and guide ID&T to the next chapter in electronic music.”
