MUMBAI: One of the largest free-ticketed musical concerts – Awestrung Reloaded concluded on a high note. A property of High Street Phoenix conceptualized and produced by Hungama Artist Aloud, the marathon concert witnessed a line up of stellar performances from popular and talented independent artists. Manasi Scott, Ananya Birla, Faridkot, A Band Of Boys, Luke Kenny, Smokey, Suneeta Rao, Mame Khan, Sunita Bhuyan and everyone else ruled the stage with their performances leaving the crowd enthralled.
Hosted by Mihir Joshi, who also performed on stage, the marathon concert offered a platform to artists to showcase their original music. Popular singer, Suneeta Rao captured the hearts of the audience with her original song Wada Karo while Mame Khan raised the energy levels with his power-packed performance on Kesariya Balam. The concert also saw entrepreneur turned pop singer, Ananya Birla leave everyone spellbound with her new single, ‘Better’ while Manasi Scott’s performance on her single Constellations left the audience mesmerized. Faridkot, Luke Kenny, and Smokey got the audience grooving to their numbers. Sunita Bhuyan as the only instrumental artiste left the audience wanting more.
The festival also upped its ante by bringing artistes across genres under the same umbrella. Popular rapper from India’s first hip hop band, Ace (Mumbai Finest), A Band of Boys, Indie rock band – Delhi Indie Project, Electro-pop band – Laxmi Pop, Pop Rock band Faridkot performed their best originals for the audience. The diversity of artists in the lineup created an unforgettable experience for music aficionados.
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Rajendra Kalkar, President (west), The Phoenix Mills Ltd said, “With this edition of Awestrung, we wanted to give it a larger than life stage. Awestrung Reloaded was conceptualized to be a mega festival that provides a platform to independent talent in India and allows our patrons to enjoy live original music. We are glad that with Hungama Artist Aloud’s help, we were able to reach a wide audience with a phenomenal lineup of 50 artists.”
Commenting on the conclusion of Awestrung Reloaded, Soumini Sridhara Paul, Vice President, Artist Aloud, Hungama Digital Media Entertainment Pvt. Ltd said, “Our association with High Street Phoenix for Awestrung Reloaded has been a huge success and the credit for this can only be given to the music lovers who came out and celebrated independent music with us. Independent music deserves to be appreciated and platforms like this help the artistes showcase their talent with a larger audience. We are thankful to all the artists for their support and the audience for their love.”
Entrepreneur turned singer and songwriter, Ananya Birla said, “Hungama Artist Aloud has been promoting independent music and independent artists, so it feels amazing to be here. It was an absolute pleasure to have performed here. The digital shift has done a lot and influenced people all across the world and sharing of information is bringing the world together. There are more opportunities out there and people are becoming more open-minded. They are realizing that music is the universal language and the language barrier is slowly fading with all sorts of genres coming to India.“
Popular singer and songwriter, Manasi Scott said, “My association with Hungama Artist Aloud goes way back to their inception. I was among the first few artists who were signed by them and since then our relationship has matured into something beautiful. They have fostered the growth of independent music in the country. Their continuous efforts have resulted in building an exclusive platform for independent artists and enabled them to grow and share their talent with the world.”
Mihir Joshi, who hosted the event and also performed said, “It was a pleasure to be a part of an event that celebrated independent music and artists in such a phenomenal manner. As the host of the event, I had the opportunity to interact with my colleagues from the industry and it was a pleasure to learn about their journey and listen to their music. And as a singer, it was truly fantastic to perform a couple of my songs in such a brilliant concert.”
Deane Sequeira who launched her new original Timeflies said, “I dropped my new single at High Street Phoenix’s Awestrung Reloaded today. The song is really different from what I have been doing so far. I hope the listeners enjoy and love the new music.” Rock band, Delhi Indie Project said, “Concerts like High Street Phoenix’s Awestrung Reloaded help independent artists grow more and take their original music to a mass audience.”
Talking about his performance Luke Kenny said, “Independent music has come a long way yet has a long way to go. Hungama Artist Aloud is among the few companies that have helped raise awareness for independent music and artists. I think that with more such initiatives and activities, independent music can be bigger and have a wider audience.”
The complete lineup of artists includes Sayantika Ghosh, Aavrutti Music, Urgen Yolmo, Jatin Khurana, Lalit Bohra, Nikhil Shetty, Folk Masti, Imcha Imchen, Praveer Barot, Arya Acharya, Elektro Sufi, Shaikhspeare (Bombay Lokal), Chitralekha Sen, Asli Maal Cypher, Aaron Sequeira, Priya Saraiya, Saumya Upadhyay, Siya Arora Live, Deane Sequeira, Mihir Joshi, Manasi Scott, Samantha Noella, ACE (Mumbai’s Finest), Chinmayi Tripathi, Mansheel Gujral, D Cypher, Parleen Gill, Faridkot, Astitva, The Suryansh Project, Delhi Indie Project, Yaari road, Akull, Rupin Pahwa, Ved Sharma, Yash Narvekar, Prarthana Choudhary, The Family, Sherrin Varghese, A Band Of Boys, Luke Kenny, Laxmi Bomb, 2Blue, Ananya Birla, Ishq Bector, Sanah Moidutty, Sunita Bhuyan, Suneeta Rao, Mame Khan and Smokey, with a special appearance from Sanam and Samar from Band SANAM.
