MUMBAI: BIG 92.7 FM, India’s No. 1 FM Station, celebrates the festival of colors with a message…the message to save water. The Station wishes its listeners a safe and dry Holi through comprehensive offerings both on air and on ground – promising listeners the best entertainment package!
On-air celebrations will see colour coded songs, interstitials, teasers and much more to enthuse excitement around the festival of colors. The Station music mix will include up-tempo Holi songs and songs around the theme of color, which will also see the 5 rangeele back to back. On the day of Holi the Station is also putting together the very exciting Holi party mix, which will keep listener tuned in as they immerse themselves in the colors of the festival.
In furthering the awareness and encouraging participation of listeners against water wastage, special initiatives like giving out the stark statistics of the water wasted every Holi festival; the water shortage across cities will also be highlighted. Civic authorities will also be taken on air urging the local populace to be water conservative.
Related Post
etting back to work after Holi is perhaps the messiest, with the permanent colors leaving you stained! The day after Holi will host listeners and jocks share interesting ideas to the problem of â€?how to get back to work all color stained!’
The on ground plans will see RJ’s spreading the word on Dry Holi as they visit various housing societies on the eve of Holi to celebrate the burning of the Holika and celebrate the festival of colors, sans water! Big FM RJs will celebrate Rang Panchami with various rangs, as they visit housing society’s and party with listeners, the dry way.
Speaking on this initiative Mr. Anand Chakravarthy, Sr. Vice President – Marketing, BIG 92.7 FM, said, This Holi, as we wish our listeners and celebrate the festival with them, we do it with the clear message of DRY HO! We wish our listeners a safe and colorful Holi and urge them to be responsible citizens while enjoying the festival of colors, sans water! Our comprehensive on air and on ground offerings promise listeners a fun filled Holi. Suno Sunao, Life Banao!…
