MUMBAI: The South by Southwest (SXSW) Music Conference and Festival will suspend the rules of the global slowdown for one long weekend where nothing will matter, but the music. South by Southwest (SXSW) will takes over Texas from 18 March to 22 March.
The 2009 SXSW Music Conference at the Austin Convention Center will feature over 70 panel discussions, interviews, demo listening sessions and the SXSW mentor program and sessions. The daytime program of educational, informative and entertaining presentations is a core component of the event which covers business and creative issues in music.
The ability to build a career with a little help from friends, acquaintances, and business associates that can be met at SXSW makes this event an essential part of the music industry calendar. The panels, mentor sessions, crash courses, exposure at gigs and social networking have been weaved into the schedule to make it worthwhile.
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Knowing that internet plays the most vital role, SXSW had earlier announced my.SXSW this year – the official social networking and scheduling tool for the 2009 conferences and festivals. Through this website, attendees can access the site to interact with one another, build their personalized conference schedules, join exclusive groups and form lasting relationships with other attendees. The social networking software was developed by SXSW and BDG, an industry-leading provider of a white-label conference social networking solution called The Social Collective.
The top attraction, though, is the music. The SXSW Music Festival, which spans five nights, will present 1900 musical acts on 88 stages in venues ranging from the most intimate clubs to the outdoor stage located at Auditorium Shores. A very small sampling of bands includes Bedouin Soundclash, New York Dolls, The So So Glos, Sarah Borges and the Broken Singles, Invincible, Yarah Bravo, Complete, Choc Quib Town, Ximena Sarinana, The Sonics, Yelle, Amazing Baby, Bun B, Rick Ross, Dead Prez, Easy Star All-Stars, and Kingman and Jonah.
Indian connection
South by South West 2009 will also be hosting Carnatic vocalist duo Darshana and Souwmya and Mumbai based band Ashu. While Ashu was discovered through myspace.com, Darshana and Souwmya got noticed after sending their demo’s. In an interview to radioandmusic.com, Darshana had said that it was the first time that carnatic music was being played at the festival
SXSW Music 2009 major sponsors include Miller Lite, Fuze Beverage, Sonicbids, ZonePerfect, Independent Film Channel, MLB Authentic Collection, Pepsi and founding sponsor the Austin Chronicle. Local electronic media sponsors include KLBJ-FM, KGSR, 101X and Hot 93.3.
