MUMBAI: Panjabi MC’s brand new album Indian Timing has hit the #1 spot across key retail outlets in Punjab. It’s been a while that a single artiste album has ever opened to the number one spot, as reviewed by music industry peers in the recent past. Indian Timing was launched two weeks back with a massive response from the dance floor in Mumbai. Later on Panjabi MC continued his slamming spree in India across the north zone – a place that is home to scores of diehard UK Bhangra fans. The response came in as no surprise for the much anticipated album by Panjabi MC after his fabulous global dance hit â€?Mundiyan To Bach Ke’ way back in 2003 when the song rocked the charts in UK, Italy, Germany & US.
On his just completed Mumbai – Delhi – Chandigarh – Jalandhar tour, Panjabi MC played gigs to packed houses and received a massive response from the media both print and electronic. He was lapped up by all major channels including Channel [V], MH1, ETC Punjabi, Zee Punjabi, PTC Punjabi and Music India so watch out for some very interesting t??te-? -t??tes that will be relayed through the next few weeks. The highlight being a special guest appearance by Panjabi MC for the grand finale of â€?Karmayudh’ – a â€?war of the stars’ kind of concept show on popular Punjabi music channel MH1.
A very upbeat Raj a.k.a. Panjabi MC says, After travelling so many places around the globe doing shows and press conferences. Explaining panjabi music to diverse audiences who don’t understand panjabi. Coming to Panjab truly felt like I was coming back home. It has been a great experience and a very positive reaction across the board”.
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The lead video â€?Snake Charmer’ has received a tremendous response as is evident from the high rotation across the music channels. This video will see a follow-up second video â€?Panjaban’ that also promises to be a smasher. Incidentally â€?Panjaban’ has been shot entirely in Chandigarh by acclaimed director Navraj Raja.
Rajat Kakar, MD, Universal Music India says, We are very excited with the response the Panjabi MC album – Indian Timing, has received in the market, debuting straight at #1 position at Retail Charts! We believe that a good album with out-of-the-Box promotions and Marketing support can still garner volumes. We are committed to the Punjab Market and hope to sign and release more artistes backed with local and National Marketing campaigns….
Thus with a sound that undeniably remains as global Bhangra and the bass lines that are groovier as ever â€?Panjabi MC style’; India is happily sticking to his â€?Indian Timing’.
