MUMBAI: Big Music has partnered with RockeTalk to bring an interactive mobile experience to the fans of filmmaker actor Farhan Akhtar.
After the release of Luck BY Chance… produced by Big Pictures and Excel Entertainment on 30 January 2009, Big Music has announced a partnership with RockeTalk, an application that users can download on their handset for free and experience various facets of the movie.
They can read about the movie, browse through the images of the stars, join fans clubs of Farhan Akhtar and Konkona Sen-Sharma, as well as take part in contests.
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To download the application one needs to long on to http://lbc.rocketalk.comfrom a GPRS enabled handset on the GSM network.
Speaking about the initiative, Big Music CEO Kulmeet Makkar says, With the movie’s music having reached the top of the charts and with Farhan’s ever-increasing fan base, we felt that we wanted to connect to the consumers innovatively While the traditional means of advertising brings you the eyeballs, innovations in the digital space brings direct connect with the consumers We wanted to reach out to the consumers and give them an opportunity to interact with the music and the actors of the film in their personal space….
RockeTalk was founded in 2005 by Rajiv Kumar, an IIT Mumbai alumni and a proven entrepreneur who previously built and sold Bluetooth® software company WIDCOMM to Broadcom in 2004. RockeTalk’s mission is to help people easily express themselves and socialize through their mobile devices. With an initial focus on mobile-centric, emerging markets, the company first launched a private beta in India in November 2007. RockeTalk is privately-held, venture-backed, and headquartered in San Diego, California, USA with offices in Delhi, India.
