MUMBAI: India’s strongest and most awarded radio network 93.5 RED FM recently took up a unique initiative of encouraging Mumbaikars to check their status.
Going around the streets of Mumbai, RED FM initiated an awareness drive for World Aids Day on 1 December 2018 and asked people what is their status. While most of them mistook it for the social media status, some of them even went ahead and announced their marital status. Making it more specific, RED FM mentioned HIV status, which created shock and horror amongst the people. All of them were taken aback with the openness of the question and refused to acknowledge or answer.
Talking about the initiative, RED FM COO Nisha Narayanan says, “It is extremely important that people in this country openly talk about HIV AIDS and uprotected sex. The second step after awareness is to get tested. Through #StatusUpdate, RED FM in its own irreverent and Bajaate Raho form reached out to the citizens, breaking stereotypes and spread the message far and wide.”
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While according to some reports the there is an overall decline in new HIV infections and AIDS-related deaths in India, there are inter-state variations. There is still more scope for awareness.
Watch video here:
What does your #StatusUpdate say? This eye opener video is a must watch on #WorldAidsDay2018
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