MUMBAI: One of India’s fastest growing radio networks, Fever FM launches Mahabharat, the biggest radio drama ever in the history of Radio.
With a powerful starcast comprising of Shilpa ShettyKundra as Draupadi, Shatrughan Sinha as Bheeshma Pitamah, Shakti Kapoor as Shakuni, Vivek Anand Oberoi as Karna, Shaan as Sri Krishna and Rahul Dev as Bheem, the radio drama is packaged to be contemporary and strike a strong connect with youth of the nation.
Talking about the epic Mahabharat, HT Media Ltd. Radio and Entertainment CEO Harshad Jain said, “Mahabharat is a timeless epic and an integral part of Indian culture. Its characters, episodes and learning hold relevance even in today’s times. We strongly felt that the epic should be presented to the young generation, and in a contemporary manner. Radio has never witnessed a production of this scale and grandeur, and a star cast of such stature. We are thankful to all our celebrity partners and sponsors and hope for many such associations with them in future as well. Mahabharat will be yet another feather in Fever FM’s cap.”
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With choicest 100 episodes, Mahabharat will play on all stations of Fever FM for six months and the narrator is Vijay Raaz.
In a country with listenership of over 27 million. The network enjoys dominant leadership across the markets it operates in and is the destination station for youth with focus on innovation and listener’s delight.
Since its launch, Fever FM has taken thought leadership and introduced content (music and non-music) in various genres and has been the GEC of radio. The station also pioneered the concept of radio dramas in the industry and repackaged great epics like Ramayana, Gandhi, Bose, Bal Gopal and Jai Bajrangi for today’s youth. These recreations have been voiced by top stars including Suniel Shetty, Jackie Shroff, Naseeruddin Shah and Smriti Irani among others.
