Mumbai: Radio City, India’s leading radio network, once again demonstrated its prowess of being the most influential radio network with an unprecedented tally of 64 awards at the prestigious national and international awards of this year. These include awards across Breakfast and Non-Breakfast programmes in the Hindi, Telugu and Tamil categories for innovative campaigns such as ‘Suno Na Dilli’ by RJ Ginnie, ‘Radio City Flashback and ‘Love Guru’ among others.
With this, Radio City has now bagged 20 awards at the India Radio Forum and Excellence in Radio Awards (IRF), 19 awards at Golden Mikes, 12 awards at ACEF, 8 wins at New York Festivals International Radio Program Awards, one each at Goa Fest, Shield Awards, India Content Leadership Awards and two at Kyoorius Creative Awards. These wins establish Radio City’s all-around supremacy in innovation, CSR, on-ground promotions, public awareness and more.
At IRF, Radio City received laurels in various categories including Best Breakfast Programme (Hindi) for its ‘Suno Na Dilli’ campaign with RJ Ginnie, Best Breakfast Programme (Telugu) for the campaign ‘Radio City Super Mornings’, Best Radio Programme (Non-Breakfast – Hindi) for ‘Love Guru’, Best Radio Programme (Non-Breakfast – Tamil) for ‘Chennai – Radio City – Crime Diary’ to name a few. Radio City also clinched the Excellence in New Media Initiative for ‘Video City’ and the Community Show of the Year for ‘Power of Radio’ amongst a bouquet of other recognitions
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Radio City was selected as the ‘Most Admired Radio Network of the Year’, at ACEF Awards which is a testament to its robust innovative and creative approach. Radio City’s RJ Rashi also basked in the glory as she bagged the prestigious ‘Radio Jockey of The Year Non-Metro’ at ACEF. At Golden Mikes, one of India’s biggest radio advertising awards, Radio City claimed the most number of awards, including Gold in the category- ‘Best On Ground Promotion by a Single Radio Station for Self’ for its ‘Black and White Holi’ campaign. Radio City bagged Bronze for Nikita Ki Kahani Campaign, Dilli Vs Crime Resilience after Self Immolation to Change the World and Celebrating Emotions of The Nation at the New York Radio Festivals 2018. At the Kyoorius Creative Awards, Radio City bagged an award for the brand film Taxi Driver in the ‘Writing for film category’ and Google Maps in the ‘Innovative Use of Radio Category.
Ushering in the celebration, Radio City CEO Mr Abraham Thomas said, “We are delighted to win plaudits across India’s most renowned platforms for recognizing out-of-the-box work in the field of advertising and marketing. These awards instil faith amongst our advertisers, clients and listeners of being associated with India’s most influential radio network. Such recognition bolsters our confidence to continue our creative approach and develop unique campaigns that disrupt the industry. Radio City has always been at the helm of innovation and these awards will go a long way in motivating our highly talented team to push boundaries in the future.”
The IRF is a definitive platform that recognizes and rewards outstanding work produced in the radio industry. Golden Mikes and ACEF are India’s biggest platforms for recognizing advertising and marketing campaigns and celebrates exceptional talent in this field. In addition to these prizes, Radio City also landed key wins at New York Festivals International Radio Program Awards, Goa Fest, Shield Awards, India Content Leadership Awards and Kyoorius Creative Awards.
