MUMBAI: FM Bole Toh Radio City 91.1 FM is known to be amongst the leaders when it comes to innovation on-air. Taking their innovative ideas further, the radio station partnered with Apple Inc. for the launch of the Apple I Pad Air 2 in Delhi.
The morning of 29th December, started off on a very intriguing note! RJ Ginnie got the capital city, Delhi, guessing about the new thing to hit the stores. To finally unravel the mystery and in a one of a kind innovation RJ Ginnie went live in a hot air balloon. The latest offering from Apple Inc., the Apple I Pad Air 2 was launched by RJ Ginnie whilst soaring high in the skies. This was the new ‘THIN’ that she had been talking about.
RJ Ginnie gave live traffic updates with the I PAD Air 2, thereby making her on-air, in-air with the Apple I Pad Air 2. It was the first time ever that a show was hosted live from a hot air balloon. The excitement did not end there. One lucky person from the crowd that had gathered, got a chance to soar in the hot air balloon with RJ Ginnie.
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The winner spoke on what was his ‘I Fly High’ moment. The moment in their life where they felt soaring high in the sky. Keeping the selfie craze going, the winner got a chance to click a selfie with RJ Ginnie.
