MUMBAI – This May, 92.7 BIG FM Bangalore, the City’s No. 1 radio station will resound a fresh aural experience post 9pm from Monday – Saturday! The radio station launches Nenapina Idiot Box with Vijay Raghavendra – the Kannada remake of nationally-renowned award winning 92.7 BIG FM property Yaadon ka Idiot Box with Neelesh Misra. Listeners can tune-in to soul-stirring stories narrated in the voice of the famous Kannada actor in a 3 hour format upto midnight!
Known for its format and stories that gives listeners a true ‘theatre of the mind’ experience, Yaadon ka Idiot Box with Neelesh Misra has been a rather successful show and is now running its 3rd season on 92.7 BIG FM, across its Hindi speaking markets. Transporting listeners into another world called Yaad Sheher, the unique story telling format brings alive listeners imagination through the style of storytelling and the surround that goes with it. The station now recreates the radio-storytelling format in Kannada, thus evoking nostalgia and emotions. With a flair for narrating heart-wrenching stories and a familiar voice captivating the listener’s imagination, Kannada actor Vijay Raghavendra was a perfect choice as a host for the show.
Commenting on the show now taking a Kannada extension, renowned scriptwriter, journalist and the voice of the original Hindi format Neelesh Misra said, “I am delighted that the radio storytelling genre that Big FM and I jointly launched in January 2011 has received national acceptance, and is now being taken to other languages as well. I have for three years received numerous requests from Bangalore listeners for the stories to be aired there as well, and I am glad this is being done with such an able artiste. This storytelling project is a humble effort on part of Big FM and me to revive oral storytelling in India.”
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Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM said in a statement “Yaadon ka Idiot Box with Neelesh Misra has been one of our massively successful formats nationally and has resonated very well across the Hindi speaking markets. With a format so unique and stories told with such rectitude we are confident of its extension into the Kannada language resonating excellently with audiences of Bangalore, while offering marketers an excellent proposition to connect with their audiences.”
With an award-winning concept recreated to suit the local palate, a renowned voice narrating the stories and melodious music to go with the mood, it is indeed ‘Life Super Guru!’ from Monday to Saturday at 9pm on 92.7 BIG FM!
