MUMBAI: Sony Music Jive – that allows consumers to download and stream music from the rich Sony Music Catalogue has reached a mark of 1 million users within a year of its inception.
As a part of constant innovation in order to engage with its users, Sony Music Jive held contests giving users an opportunity to meet and greet their favourite superstars. A recently held contest for the film Kochadaiiyaan where in 2 lucky winners got to meet the legendary Rajnikanth himself, received a tremendous response further adding users.
Differentiating it from other music applications, Sony Music India had launched Sony Music Jive exclusively for Xperia and Vaio consumers for easy and legitimate access to music. Since its launch the service has seen huge growth in its download and streaming. It offers consumers a unique and compelling digital music proposition.
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Sony Music Jive’s existing catalogue has an access to 100 years of music ranging from iconic and pop artists such as Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, AR Rahman, Shakira, Beyonce, Keisha, Pitbull, KK and Lucky Ali, to name a few.
