NEW DELHI: After the launch of much popular Jagrata last Navratri, Fever 104 FM Delhi, the No.1 station in the city is all set to culminate another big initiative for its listeners this Navratri season. This time the station is offering an activity that will convert dreams into a reality.
In a one of its kind initiative, 1 lucky listener will walk away with a flat and many more listeners with gift vouchers worth thousands this year. The station has partnered with Saya Group and is giving away a flat worth Rs. 30 lacs and daily gift vouchers of Rs 30,000.
The activity is being steered by India’s No.1 RJ, Khurafati Nitin. Started on 4 October, the activity has already seen a fabulous response from the listeners. The station has so far received thousands of messages in the form of participation and this number is going up tremendously every hour. The campaign ends on 13th October and the grand winner will be announced in the evening show on 14th October 2013.
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Speaking on the initiative, Harshad Jain – Business Head, Radio & Entertainment HT Media says. “Owning a house today is one of the biggest aspirations most of us have and what better than winning this through a contest. The best part about radio is that it is a free medium in India, innovative concepts like these gives an opportunity to any listener to participate & try their luck. We are aiming to offer our listeners a product that is differentiated & also captures the essence of Navratri season; which is celebrated in an auspicious manner in the whole of Delhi”.
Mr. Vikas Bhasin, Director Saya Group Adds, “Trust is what Saya Group cstands for and we believe in progress through partnership. Giving best deal to our customers and understanding the actual needs of my customers is the top most priority. This is the most auspicious time of the year in the whole Northern India, we running a campaign on Fever 104 FM, where we are giving away a flat absolutely free, understanding that this is the most important dream and desire that an individual can have”.
Apart from radio, the activity is being promoted through print online and on ground.
