MUMBAI: Digital entertainment studio, Rajshri Entertainment Private Limited, announced its partnership with digital distribution company- Believe Digital on 19 May. The agreement will give Rajshri Entertainment’s music and artistes access to leading digital platforms across the globe.
Popular English music (including electronic dance music), spiritual and devotional music, kids’music and Indian folk songs with a contemporary sound- are the various genres under Rajshri Entertainment’s music segment. The deal will allow Believe Digital to distribute and market Rajshri products across digital platforms like iTunes, Spotify, Pandora, eMusic and others.
Rajshri Entertainment Private Limited MD and CEO Rajjat A. Barjatya said, “We are proud to partner with Believe Digital. Our ambition is global and we hope to produce music from India that delights listeners across the world. Our partnership with Believe will help us reach new distribution platforms and give talented Indian artistes and musicians the exposure they deserve.”
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Believe Digital Asia head of sales Sylvain Delange added, “We strongly believe that this partnership will be paving the way to a greater recognition of the Indian independent music scene across all audiences. Believe has always aimed at opening as many windows as possible for local content to reach out to a global audience in the quickly-growing digital space. This alliance between Rajshri, home of some of the most talented Indian artistes, and our strong expertise on digital distribution and promotion will bring tremendous value to the way Indian music is perceived abroad.
Rajshri Music started off in 90’s is currently reviving its four genres- kids, spiritual, Hindi and English non-film music
